MarketplaceMedium Effortglobal

CheckoutPolicy — Merchant Guardrails & Audit OS for Agentic Commerce

Agentic commerce is often framed as a discovery problem: *how do I get my products surfaced by AI?*

Score80/100
Apr 13, 2026
TAM
€1.1B — ~55K global merchants, marketplaces, travel operators, and SaaS vendors likely to need dedicated agent-commerce controls × ~€1.7K/month equivalent spend.
SAM
€220M — ~11K upper-midmarket and enterprise sellers most likely to activate AI-agent sales channels in the next 24 months.
SOM
€1.5M — 35 accounts at ~€3.5K/month blended software + policy-event revenue in years 1-2.
AIStripeSaaSMarketplaceLegal

The Problem

Agentic commerce is often framed as a discovery problem: how do I get my products surfaced by AI?

That was the first wedge. It is no longer the only one.

Once agents can actually transact, merchants need a control plane for questions like:

  • which products can an agent sell without human review?
  • which discounts, bundles, or substitutions are allowed?
  • how should out-of-stock, delayed-fulfilment, or age-restricted items be handled?
  • what evidence is stored if an agent initiates a disputed order?
  • which channels, geographies, and agent partners are approved?

Today, those rules are scattered across ecommerce admin settings, legal docs, fraud tools, payment processors, and internal SOPs. That is not good enough when transactions become programmable.

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