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MarketplaceMedium Effortglobal

CheckoutPolicy — Merchant Guardrails & Audit OS for Agentic Commerce

Agentic commerce is often framed as a discovery problem: *how do I get my products surfaced by AI?*

Score80/100
Apr 13, 2026
TAM
€1.1B — ~55K global merchants, marketplaces, travel operators, and SaaS vendors likely to need dedicated agent-commerce controls × ~€1.7K/month equivalent spend.
SAM
€220M — ~11K upper-midmarket and enterprise sellers most likely to activate AI-agent sales channels in the next 24 months.
SOM
€1.5M — 35 accounts at ~€3.5K/month blended software + policy-event revenue in years 1-2.
AIStripeSaaSMarketplaceLegal

The Problem

Agentic commerce is often framed as a discovery problem: how do I get my products surfaced by AI?

That was the first wedge. It is no longer the only one.

Once agents can actually...

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