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MarketplaceMedium Effortglobal

CohortCart — Execution OS for Digital Commerce Programs Serving Small Businesses

There is a big difference between *training a small business* and *getting that business to sell digitally every week*.

Score77/100
Apr 11, 2026
TAM
€650M — ~45K chambers, development programs, merchant acquirers, telcos, agencies, and SME-support organizations globally × ~€1.2K/month equivalent spend on activation and reporting software.
SAM
€140M — ~10K relevant operators in Latin America, Africa, Southeast Asia, and adjacent SME ecosystems actively running or funding digital-commerce enablement programs.
SOM
€1.2M — 100 programs at ~€1K/month average contract value in years 1-2.
WhatsAppAIMarketplaceSMEFinTech

The Problem

There is a big difference between training a small business and getting that business to sell digitally every week.

Most SMB enablement programs still break in the same place:

-...

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