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ComparaCesto — Grocery Price Comparison & Smart Shopping Platform for Portugal

Portuguese consumers are bleeding money at supermarkets without knowing it.

Score71/100
Mar 17, 2026
TAM
European grocery market: €2.7T. Digital grocery tools market: €5B+ and growing at 15% CAGR.
SAM
Portugal grocery market: €20B. Digital grocery tools addressable market: ~€50M (advertising spend by grocery brands targeting PT consumers).
SOM
Year 1: 100K monthly users × €0.50 ARPU = €50K/month. Year 3: 500K monthly users × €1.50 ARPU = €750K/month.
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The Problem

Portuguese consumers are bleeding money at supermarkets without knowing it:

Reddit r/germany (Oct 2025): "Is there an app in Germany that actually compares real prices across supermarket chains? Not just flyers or promotions" — same frustration exists across Southern Europe.

Trolley.co.uk grew to millions of UK users because the same product can cost 40-60% more at one supermarket vs another.

Specific pain points:

  • Price opacity: The same product (e.g., Mimosa milk 1L) can cost €0.79 at Lidl, €0.99 at Pingo Doce, and €1.19 at Continente. No easy way to compare a full basket.
  • Existing apps are fragmented and limited:
    • Super Save: Covers main chains but UX is basic, data can be stale.
    • Preço Fresco: Good product scanning but missing Lidl and Mercadona.
    • Prices Crawler: Web-based, limited product range.
    • Poupar: Paid app (€5/month after trial) — price comparison behind a paywall is ironic.
  • No basket-level optimization: Existing apps compare individual products but don't tell you "buy items A, B, C at Lidl and items D, E at Pingo Doce to save €12."
  • Promotion tracking is manual: Consumers browse paper flyers or 5 different apps to find deals.
  • No price history: Consumers can't tell if a "promotion" is genuinely cheaper than the regular price 2 weeks ago.

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