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MarketplaceMedium Effortglobal

PreferencePassport — Portable Taste, Context & Consent Layer for Consumer AI Integrations

Consumer personalization is becoming more visible, more conversational, and more cross-platform.

Score78/100
May 10, 2026
TAM
€957M — ~55K consumer apps and subscription products globally × ~€1.45K/month equivalent spend on portable preference infrastructure.
SAM
€244.8M — ~12K AI-forward personalization teams × ~€1.7K/month equivalent spend.
SOM
€1.50M — 24 customers at ~€5.2K/month blended subscription and integration revenue in years 1-2.
AIMobileMarketplaceAPI

The Problem

Consumer personalization is becoming more visible, more conversational, and more cross-platform.

That changes the job to be done.

Historically, apps could keep their recommendation...

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