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RenewalGuard — AI Business Renewal & Deadline Cliff Tracker

The Pain: Every business tracks dozens of renewal dates — insurance policies, professional licenses, vendor contracts, SSL certificates, domain names, software subscriptions, equipment warranties, health certifications (HACCP), ISO audits, fire safety...

Score78/100
Mar 17, 2026
TAM
€4.2B — Global compliance management software market (growing 18% CAGR), includes renewal tracking, certification management, contract lifecycle management for SMBs.
SAM
€420M — SMBs (<250 employees) in US/EU needing lightweight renewal tracking (not enterprise CLM). ~6M businesses with active compliance obligations.
SOM
€500K-1.2M — Year 1-2 realistic capture: 800-2,000 paying customers at avg $49/mo via SEO + Reddit + accountant partnerships.
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The Problem (with evidence)

The Pain: Every business tracks dozens of renewal dates — insurance policies, professional licenses, vendor contracts, SSL certificates, domain names, software subscriptions, equipment warranties, health certifications (HACCP), ISO audits, fire safety inspections, vehicle MOTs, lease agreements. Most track these in spreadsheets, sticky notes, or their heads. When they miss one, the consequences range from annoying (lapsed domain) to catastrophic (lapsed insurance during a claim, expired license = shutdown).

Reddit Evidence:

"We built a simple tool to replace spreadsheets for tracking permits, vendor certifications, and equipment expirations. I was drowning in spreadsheet hell." — r/smallbusiness (source)

"Got tired of tracking everything in spreadsheets... certifications, contracts, renewal dates. It's a nightmare when you have 50+ items across 3 businesses." — r/smallbusiness (source)

"How do you track employee license and certification expirations? We're using a Google Sheet and it's becoming unmanageable." — r/humanresources (source)

"Ops folks — how do you keep track of expiring permits, insurance, certs? Our spreadsheet is 400+ rows and nobody trusts it anymore." — r/smallbusiness (source)

The pain is visceral, recurring, and affects every industry. One Redditor even built their own tool (SecureVO) out of frustration — classic founder-problem signal.

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