MarketplaceMedium Effortglobal

RoutineGraph — Programming, Adherence & Creator Monetization OS for Media-Native Fitness Platforms

A workout class library is not the same thing as a fitness product.

Score76/100
Apr 28, 2026
TAM
€672M — ~20K media, wellness, and fitness products globally × ~€2.8K/month equivalent spend on programming and adherence infrastructure.
SAM
€134.4M — ~4K platforms and creator-led products actively running class-based or habit-based experiences × ~€2.8K/month equivalent spend.
SOM
€1.3M — 18 customers at ~€6K/month blended platform and analytics revenue in years 1-2.
MarketplaceHealth

The Problem

A workout class library is not the same thing as a fitness product.

As soon as a platform moves from “play motivating content” to “help people actually train,” it takes on new operational complexity:

  • how are classes sequenced into programs?
  • how does the system adapt for someone who misses a week?
  • which creator, instructor, or class format best serves each goal?
  • how do teams preserve continuity across TV, phone, offline mode, and ambient devices?
  • what data helps a user build a habit instead of merely sampling content?

Most media products are great at discovery and playback. They are much weaker at progression, adherence, and structured routine design.

That gap creates the opportunity for a product that acts as the operating layer behind media-native wellness experiences.

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