SafeShelf — GPSR Product Safety Compliance Autopilot for E-commerce Sellers

SafeShelf — GPSR Product Safety Compliance Autopilot for E-commerce Sellers

The Problem

The EU General Product Safety Regulation (GPSR) became fully applicable on December 13, 2024, and it applies to essentially EVERY non-food consumer product sold in the EU — whether new, used, repaired, or reconditioned. This includes products sold online through marketplaces and direct-to-consumer stores.

For small e-commerce sellers, the requirements are daunting:

• Technical documentation maintained for 10 years
• Risk assessments for each product throughout its lifecycle
• EU Responsible Person appointment (mandatory for non-EU businesses)
• Proper labeling with manufacturer details, traceability codes, and safety warnings
• Recall procedures and cooperation with market surveillance authorities
• Safety Gate Portal registration and dangerous product alert management

Non-compliance consequences are severe: product delisting from Amazon/eBay, fines, recalls, and potential legal liability. Amazon has already started enforcing GPSR compliance by requiring EU Responsible Person information for all product listings.

The typical small seller — someone sourcing products from Alibaba, private labeling, or handmaking goods for Etsy — has no idea how to create a proper risk assessment or maintain technical documentation for 10 years. Existing solutions are either too expensive (legal consultancies charging €500+ per product), too generic (GRC platforms), or too basic (template download sites).