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SiteSchool — AI Micro-Learning & Safety Compliance Platform for Trade Workers

Eleven million construction workers in the US, millions more across Europe, all need safety training. OSHA alone mandates it, with fines exceeding $150,000 per serious violation in 2026. And yet the training landscape is absurd: either you pay $4,500-10,000/year for Procore (designed for project man

Score80/100
Mar 23, 2026
TAM
€18.5B — Global corporate LMS market in 2026 (Source: The Business Research Company, corporate LMS market report)
SAM
€2.8B — Construction & trades training segment (estimated 15% of corporate LMS, based on industry reports showing construction training at 18% CAGR)
SOM
€600K — Year 1-2 capture: 100 companies × 20 workers × $10/user/mo avg = $240K ARR year 1, growing to $600K ARR by month 24 via trade association partnerships
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The Problem

Eleven million construction workers in the US, millions more across Europe, all need safety training. OSHA alone mandates it, with fines exceeding $150,000 per serious violation in 2026. And yet the training landscape is absurd: either you pay $4,500-10,000/year for Procore (designed for project management, training is an afterthought), or you use paper sign-off sheets and hope nobody gets hurt.

The workers themselves? 78% access training on smartphones — but the mobile training options available to them are either generic corporate LMS platforms designed for office workers (Docebo, 360Learning at $8+/user/mo with features they'll never use) or free-but-primitive YouTube videos with no tracking, no certification, no compliance records.

What's completely missing is a "Duolingo for trades" — bite-sized, 3-5 minute mobile lessons designed for a plumber standing on a job site, not a knowledge worker at a desk. AI-generated content localized to specific trade regulations (OSHA in US, EU safety directives in Europe, HSE in UK), with certification tracking that satisfies auditors.

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