Moda Secondhand Curada — Portugal
Dados paradoxais no mercado PT: - 67% dos consumidores online compraram produtos usados em 2024 (+7pp YoY) - Mas apenas 8% compram roupa usada regularmente - O mercado europeu de secondhand chega a €120B em 2025 - O gap entre "comprar usado" e "comprar roupa usada" é enorme em PT — estigma cultural
Moda Secondhand Curada — Portugal
O Problema
Dados paradoxais no mercado PT:
- 67% dos consumidores online compraram produtos usados em 2024 (+7pp YoY)
- Mas apenas **8% compram roupa usa...
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