AquaPura PT — Residential Water Treatment & Purification Installation
Anyone who's lived in the Algarve knows the problem: white calcium deposits on everything, shower heads clogging within months, washing machines dying prematurely, and tap water that tastes like a swimming pool. Southern Portugal has some of the hardest water in Western Europe, with calcium carbonat
AquaPura PT — Residential Water Treatment & Purification Installation
The Problem
Anyone who's lived in the Algarve knows the problem: white calcium deposits on everything, shower heads clogging within months, washing machines dying prematurely, and tap water that tastes like a swimming pool. Southern Portugal has some of the hardest water in Western Europe, with calcium carbonate levels reaching 400+ mg/L in parts of the Algarve (vs 50-150 mg/L in most of Northern Europe).
The consequences are real:
- Appliance lifespan: Hard water reduces washing machine and dishwasher life by 30-40%, costing households €200-400/year in premature replacements.
- Energy costs: Just 1.5mm of limescale on heating elements increases energy consumption by 12-15%.
- Skin/hair health: Hard water exacerbates eczema, dry skin, and hair damage. Dermatologists in Algarve/Lisbon routinely recommend softened water.
- Taste: Many Portuguese households buy bottled water (€0.50-1.50/day per household = €180-550/year), creating both cost and environmental waste.
Despite this, most Portuguese households have no water treatment beyond a simple Brita jug. The market is wide open.
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