CabazDireto — Farm-to-Door Local Produce Aggregator Marketplace for Portugal
Portugal has a thriving small-farm ecosystem producing excellent organic and local produce, but the market is absurdly fragmented. A consumer who wants to buy local has to: (1) discover farms via Instagram or word-of-mouth, (2) manage subscriptions with 3-4 different producers (one for vegetables, o
CabazDireto — Farm-to-Door Local Produce Aggregator Marketplace for Portugal
The Problem
Portugal has a thriving small-farm ecosystem producing excellent organic and local produce, but the market is absurdly fragmented. A consumer who wants to buy local has to: (1) discover farms via Instagram or word-of-mouth, (2) manage subscriptions with 3-4 different producers (one for vegetables, one for eggs, one for cheese, one for bread), (3) deal with inconsistent ordering systems (WhatsApp, Google Forms, email), (4) coordinate multiple delivery windows, and (5) hope the farm they found delivers to their area.
For farmers, direct-to-consumer is the highest-margin channel (no supermarket intermediaries taking 40-60%), but customer acquisition, logistics, and order management consume time they'd rather spend farming.
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