CasaOK — All-in-One Home Maintenance Subscription Platform for Portugal
Portuguese homeowners spend thousands per year on home maintenance — cleaning, plumbing, electrical work, garden care, pool maintenance, AC servicing, painting — but coordinate everything through a chaotic web of phone calls, WhatsApp messages, and "o meu cunhado conhece um tipo." There's no single
CasaOK — All-in-One Home Maintenance Subscription Platform for Portugal
The Problem
Portuguese homeowners spend thousands per year on home maintenance — cleaning, plumbing, electrical work, garden care, pool maintenance, AC servicing, painting — but coordinate everything through a chaotic web of phone calls, WhatsApp messages, and "o meu cunhado conhece um tipo." There's no single platform that bundles recurring home maintenance into a predictable subscription.
The pain is especially acute for:
- Expat property owners (300K+ properties owned by foreigners) who can't be there to coordinate
- Working couples (both parents working full-time, no time for home management)
- Elderly homeowners who can't physically handle coordination or DIY
- Condominium administrators managing maintenance for 50+ units
In the UK, Hassle (acquired by Helpling) proved the cleaning marketplace. Batmaid in Switzerland added subscription cleaning products. But nobody in Portugal bundles all home maintenance into one subscription with vetted providers, scheduled visits, and a single monthly payment.
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