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ChefEmCasa — Private Chef & Culinary Experience Marketplace for Portugal

Portugal is globally renowned for its food — from fresh seafood to pastéis de nata — yet there's no easy way to book a private chef for a dinner party, a holiday villa, or a special celebration. The experience economy is exploding, and platforms like Yhangry (UK, raised £19M), La Belle Assiette (Fra

Score88/100
Apr 4, 2026
TAM
European private chef/culinary experience market estimated at €3-5B (Euromonitor, 2025 estimates for in-home dining experiences).
SAM
Portugal: 30M tourists + 600K expats + Portuguese celebrations. ~€150M addressable for private chef services (estimated 500K potential bookings × €300 avg).
SOM
0.5% penetration Year 1 = ~€750K GMV → ~€150K revenue at 20% commission.
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The Problem

Portugal is globally renowned for its food — from fresh seafood to pastéis de nata — yet there's no easy way to book a private chef for a dinner party, a holiday villa, or a special celebration. The experience economy is exploding, and platforms like Yhangry (UK, raised £19M), La Belle Assiette (France), and Take a Chef (Spain) have proven massive demand. But Portugal, despite being one of Europe's top food tourism destinations, has no dedicated platform.

Currently, if a group of 8 friends renting a villa in the Algarve wants a chef to cook a traditional Portuguese seafood dinner, they must: Google random results, ask Airbnb hosts, dig through Instagram, or hope for a personal recommendation. There's no platform to browse menus, read reviews, see prices, and book instantly.

For chefs, it's equally painful. Talented cooks (both professional chefs and passionate home cooks) have no efficient channel to find clients. They rely on Instagram DMs, word-of-mouth, or underpaying restaurant jobs.

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