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FornecedorPT — B2B Supplier Directory & Ordering Platform for Portuguese HORECA & Retail

Portuguese restaurant owners, café managers, and small retailers face a surprisingly analog problem: finding new suppliers. When a chef wants to source specialty olive oil, artisanal cheese, or organic produce, the process is: ask friends, visit food fairs twice a year, respond to cold-calling sales

Score88/100
Apr 4, 2026
TAM
Portuguese B2B wholesale/supply market (HORECA + retail) estimated at €15-20B annually.
SAM
Digital-accessible segment: 80K restaurants + 40K cafés + 30K specialty retailers actively searching for suppliers = ~150K businesses. Average supplier spend per business: €50-100K/year.
SOM
Year 1: 500 premium supplier listings × €150/month avg = €75K ARR from listings + €50K from lead-gen = ~€125K revenue.
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The Problem

Portuguese restaurant owners, café managers, and small retailers face a surprisingly analog problem: finding new suppliers. When a chef wants to source specialty olive oil, artisanal cheese, or organic produce, the process is: ask friends, visit food fairs twice a year, respond to cold-calling sales reps, or Google with limited results.

There is no Yelp, no Angi, no ThomasNet for Portuguese B2B supply chains. The information gap is enormous:

  • No centralized database of suppliers by category, region, minimum order, and delivery terms
  • No reviews or ratings from fellow business owners
  • No price transparency (everything is "request a quote")
  • No comparison tools
  • Supply discovery happens at trade fairs (Alimentária, SIRHA Lisboa) 2-3 times/year and via personal networks the rest of the year

For suppliers, the problem is equally acute. A small artisanal cheese producer in Azeitão has no efficient way to reach the 80,000 restaurants in Portugal. They rely on distributors (who take 30-40% margin), trade fair booths (€3-5K per event), or cold-calling.

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