Physical BusinessMedium Efforteurope

CompanheiroSénior — Senior Companion & Errand Services Marketplace for Portugal

Portugal has 2.5 million people aged 65+, and over 1 million of them live alone. Studies show 91% of elderly Portuguese in primary care report some level of loneliness, with a third experiencing severe loneliness. Meanwhile, Portugal has only 0.8 long-term care workers per 100 elderly people — far b

Score74/100
Mar 29, 2026
TAM
Portugal elderly care services market — $3.3B (2025), growing to $6.2B by 2034
SAM
Non-medical companion & errand services segment — estimated €200-€400M in PT (extrapolating from UK home care market proportions)
SOM
0.3-0.5% of SAM in year 1-2 = €600K-€2M GMV, yielding €100K-€350K in commissions
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CompanheiroSénior — Senior Companion & Errand Services Marketplace for Portugal

The Problem

Portugal has 2.5 million people aged 65+, and over 1 million of them live alone. Studies show 91% of elderly Portuguese in primary care report some level of loneliness, with a third experiencing severe loneliness. Meanwhile, Portugal has only 0.8 long-term care workers per 100 elderly people — far below the OECD average. The country would need 17,000+ additional care beds just to meet WHO 2025 targets.

Families face an impossible choice: expensive nursing homes with long waiting lists, or leaving elderly parents alone hoping nothing goes wrong. What many actually need isn't medical care — it's someone to check in, do the groceries, accompany to the pharmacy, have a conversation, take a walk. Basic human companionship and errand support.

In the UK, Elder.org built a massive marketplace for live-in care. In Spain, Cuideo raised millions connecting families with home carers. In France, GRANNY & CHARLY pairs seniors with young companions. In Portugal? A handful of informal arrangements and a few small English-language agencies serving expats in the Algarve.

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