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Physical BusinessMedium Efforteurope

FarmáciaPT — Pharmacy Price Comparison & Health Product Directory for Portugal

In Portugal, prescription drug prices are regulated by INFARMED — but OTC medications, supplements, cosmetics, and parafarmácia products have wildly different prices between pharmacies. A box of Brufen 400mg can cost €3.50 at one pharmacy and €5.90 at another 500 meters away. Sunscreen, baby product

Score74/100
Apr 6, 2026
TAM
Portuguese pharmacy market ~€3.5B/year (prescription + OTC + parafarmácia)
SAM
OTC + parafarmácia segment ~€800M/year (prices vary freely, unlike fixed-price prescription drugs)
SOM
1% of SAM influenced through platform = €8M transaction volume → €240K-€400K annual revenue at 3-5% affiliate/lead-gen commission (Year 1-2 target: €100K-€200K)
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The Problem

In Portugal, prescription drug prices are regulated by INFARMED — but OTC medications, supplements, cosmetics, and parafarmácia products have wildly different prices between pharmacie...

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