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Physical BusinessMedium Effortglobal

GreenProof — AI Greenwashing Scanner & Green Claims Compliance for EU Businesses

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Score77/100
Mar 17, 2026
TAM
€4.2B — Global ESG/sustainability compliance software market (Source: Grand View Research, 2025 estimates), with green claims verification as a fast-growing sub-segment
SAM
€600M — EU-focused green claims compliance for the ~23M SMBs and mid-market companies making environmental claims in marketing across the EU27
SOM
€1.5M — Year 1-2 realistic capture: 500 paying customers at average €250/mo, starting with Portugal/Iberia, expanding to DACH and Nordics
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The Problem (with SPECIFIC evidence)

Every business in the EU that uses words like "eco-friendly," "sustainable," "green," "climate neutral," or "natural" in marketing is about to face a legal re...

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