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Physical BusinessMedium Efforteurope

PragaTech PT — Tech-Enabled Pest Control Service with IoT Monitoring

Portugal has a pest problem that's getting worse — and the industry serving it is stuck in the past. Urban pest complaints increased 37% between 2022 and 2024. Climate change is extending breeding seasons. Denser housing and aging infrastructure create ideal conditions.

Score78/100
Mar 24, 2026
TAM
€200M — Total pest control services market in Portugal (commercial + residential + agricultural), based on €97.6M insecticide market (Credence Research 2024) plus services revenue roughly doubling pro
SAM
€60M — Commercial pest control contracts in Lisbon + Porto metro areas (restaurants, hotels, supermarkets, food processing).
SOM
€300K-600K — Year 1-2 capture with 50-100 recurring commercial contracts at €300-500/month average.
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PragaTech PT — Tech-Enabled Pest Control Service with IoT Monitoring

The Problem

Portugal has a pest problem that's getting worse — and the industry serving it is stuck in the past. Urban pes...

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