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DescansoPT — Funeral Price Comparison & Booking Directory for Portugal

When someone dies in Portugal, families have 24-48 hours to arrange a funeral costing €2,000-€5,000. They're emotionally devastated, time-pressured, and face an industry with almost zero price transparency. A DECO (Portuguese consumer association) study found that one in five funerals cost more than

Score73/100
Apr 1, 2026
TAM
€398M (Portugal funeral services market, 2024)
SAM
~€55M (estimated digital-addressable portion — families who would use online comparison before choosing; ~50% of ~110K annual deaths × average €1,000 addressable spend per funeral)
SOM
€300K-€600K Year 1 (capturing 2-3% of SAM via lead-gen fees at €50-€100/lead for ~5,000 leads)
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The Problem

When someone dies in Portugal, families have 24-48 hours to arrange a funeral costing €2,000-€5,000. They're emotionally devastated, time-pressured, and face an industry with almost z...

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