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B2BMedium Effortglobal

ProofLoop TV — Verified-Purchase Attribution OS for CTV and Commerce Media

Modern commerce media keeps promising “better attribution,” but most teams still cannot answer the hardest question cleanly:

Score75/100
Apr 26, 2026
TAM
€768M — ~32K advertisers, agencies, commerce-media operators, and premium publishers globally × ~€2K/month equivalent spend on verified-purchase measurement and proof workflows.
SAM
€165M — ~5.5K advanced teams in the US, UK, Germany, and adjacent mature ad markets × ~€2.5K/month equivalent spend.
SOM
€1.4M — 18 customers at ~€6.5K/month blended software and reporting revenue in years 1-2.

The Problem

Modern commerce media keeps promising “better attribution,” but most teams still cannot answer the hardest question cleanly:

**did this campaign drive verified purchases, or just mod...

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